Privacy Policy

Bear River Valley Cereal® understands your concerns about online privacy, and we realize that you may have questions about ways we use the information you provide to us during your visit to our web site. We’ve developed and implemented this privacy policy to outline our commitment to protecting the security of your personal information.

As a means of tailoring your experience at our site, Bear River Valley Cereal gathers non-personally identifiable information about you when you visit our web site. We do not collect personally identifiable information unless you volunteer it.

Our site has industry standard security measures in place to protect the loss, misuse, and alteration of the information under our control. While there is no such thing as “perfect security” on the Internet, we employ all reasonable measures to ensure the safety of your personal information.

We may on occasion make changes to our privacy policy. Any changes or amendments to our privacy policy will be posted at this URL, effective when posted. Your use of this web site constitutes your acceptance of these terms.

How We Collect And Use Information

When you visit our site, non-personally identifiable information about you is collected in a number of ways. We track your activities through your IP address, computer settings, or most-recently visited URL. We may also ask you to provide certain non-personally identifiable information about yourself—such as your age, household income, and buying preferences. We use this information to monitor the number of visitors to the various sections of our web site and to tailor your online experience with us—we want to make this site fun and as user-friendly as possible.

Bear River Valley Cereal does not collect information about you that is personally identifiable unless you voluntarily submit the information to us—for example by filling out a registration form or survey. Our registration forms typically ask for information such as your name, address, zip code, e-mail address and telephone number. Our consumer surveys are designed to collect information about what influences your cereal purchases. We may ask you about your purchase frequency, the importance of various factors in the purchase decision, and how many people, of what ages, live in your household.

In general, we use any personal information you provide to us for the specific purpose we describe (such as mailing address so we can send you free coupons), or for internal marketing purposes. We may also use this information to send you promotional material about Bear River Valley Cereal, and to assist us in web site administration. You will not be asked to disclose more information than is necessary, and we do not require that you provide this information to access our web site. Any information we collect about you will not be sold to or shared with any third party.

Use Of Cookies

When you view our web site, we might store some information on your computer in the form of a “cookie” or similar file. Cookies are small pieces of information stored on your hard drive, not on our site. We use cookies to customize your user interface, speed up the navigation process, and make your web site experience more efficient.

Children’s Online Privacy

Bear River Valley Cereal’s web site does not publish content that is targeted to children, nor do we seek to collect personal information from children. Participation in our site and its activities is limited to people 18 years or older, and there are several notices about these participation limits posted on our site. We do not knowingly collect personal information from children and therefore do not take any specific steps to protect the privacy of children who disclose their personal data to us. If a specific Bear River Valley Cereal program allows participation by children, it will be clearly identified as such on our site, and we will comply with all requirements of the Children’s Online Privacy Protection Act. Bear River Valley Cereal encourages parents and guardians to spend time online with their children, and to participate in the activities offered on the sites they visit.

Terms of Use

This Website is owned and provided by Bear River Valley Cereal Company and is provided for your personal entertainment, information, and education. Your use of this Website is subject to the following terms and conditions. Your use of the Website constitutes your acceptance of these terms and conditions and your agreement to be bound by them. If you do not agree to these terms or if you do not agree with our Privacy Policy posted on this site, please do not use this Website or any services offered by this Website. Please review the terms of use page often. We reserve the right to change these terms and conditions at any time without notice. Please check back from time to time to ensure you are aware of any updates or changes to these terms.

Please review the terms of use page often. We reserve the right to change these terms and conditions at any time without notice. Please check back from time to time to ensure you are aware of any updates or changes to these terms.


Without limiting the foregoing, everything on the Website is provided to you “AS IS WITHOUT WARRANTY OF ANY KIND EITHER EXPRESSED OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR TITLE AND NON-INFRINGEMENT. ADDITIONALLY, WE DO NOT WARRANT THAT THE WEBSITE(S) OR THE SERVERS MAKING THE SITE(S) AVAILABLE ARE VIRUS FREE. We do not warrant that the functions contained in these materials will be uninterrupted or error free, that defects will be corrected, or that this site or the server that makes it available are free of viruses or other harmful components. We do not warrant or make any representations regarding the use or the result of the use of the materials in this site in terms of their correctness, accuracy, reliability, or otherwise.

Information About Health & Wellness

Information accessible on this site is not intended to be a substitute for professional medical advice. Information is often general in nature and may be helpful to some persons but not others, depending upon their personal medical needs. Above all, you should always consult with your personal physician prior to changing or undertaking a new diet or exercise program. Your physician is often in the best position to evaluate whether any particular diet or exercise program is best for you. Advance consultation with your physician is particularly important if you are under eighteen (18) years old, pregnant, nursing, or have health problems. Never disregard professional medical advice or delay in seeking it because of something you have read on this site.

Contest and Sweepstakes

We may run contest and sweepstakes of various types from time to time. Such promotions may be promoted or described on this site, or may include use of the site as part of the operation of the contest or sweepstakes. All such contests and sweepstakes are subject to the complete and official rules of the contest or sweepstakes even if those rules are not found on this site, and are void where prohibited, taxed or regulated. Mention of such a contest or sweepstakes on this site is not an offer to participate in the contest or sweepstakes, and does not trigger any obligation to participate, or change the odds of winning in any way.


We may allow consumers to download discount coupons from our sites. All such coupon offers are subject to all of the rules and regulations stated thereon and on the portions of the sites relating thereto, and all coupons are void where taxed, regulated or restricted. No coupons may be transferred or reproduced in any way. Attempts to circumvent or violate the limitations on any coupons or offers voids the coupon or offer.

Consumer Input Disclaimer

Our site may include recipes, testimonials, blog postings or other input from third parties. These parties may be consumers, actual Bear River Valley Cereal customers, or others. We are unable to to test every recipe, or investigate and verify every opinion, comment or blog posting. The opinions, comments and/or recommendations made by such third parties are their own and do not necessarily represent the opinion or recommendation of the Bear River Valley Cereal Company, its employees or agents.


Unless otherwise specified, the materials in our sites are presented to provide information about Bear River Valley Cereal and its products.

Bear River Valley Cereal Company controls and operates its sites from the company’s headquarters in Minneapolis, Minnesota, in the United States of America. We in no way imply that the materials on the sites are appropriate or available for use outside of the United States. If you use our sites from locations outside of the United States, you are responsible for compliance with any applicable local laws.

Termination of this Agreement

This agreement is effective until terminated by either party.

You may terminate this agreement at any time, by destroying all materials obtained from all Bear River Valley Cereal sites, along with all related documentation and all copies and installations.

Bear River Valley Cereal may terminate this agreement at any time and without notice to you if, in its sole judgment, you breach any term or condition of this agreement. Upon termination, you must destroy all materials.

In addition, by providing material on our Web sites, we do not in any way promise that the materials will remain available to you. And Bear River Valley Cereal is entitled to terminate all or part of any of its Web sites at any time, without notice to you.

Miscellaneous Points About the Terms and Conditions of This User Agreement

These Terms and Conditions, and the agreement they create, shall be governed by and interpreted according to the laws of the State of Minnesota.

If any provision of this agreement is unlawful, void or unenforceable, it will not affect the validity and enforceability of any remaining provisions.

Bear River Valley Cereal may modify these Terms and Conditions, and the agreement they create, at any time, simply by updating this posting and without notice to you.

Our Consumer Response Center is open weekdays, 8:00am to 4:00pm, CST

US Mail:
MOM Brands (Bear River Valley)
PO Box 1025
Lakeville, MN 55044